From 1989-1997, the self-anointed Ã¢â‚¬Å“King of BeersÃ¢â‚¬Â dominated Anheuser-BuschÃ¢â‚¬â„¢s Bud Bowl, the yearly clash between animated bottles of Bud and Bud Light that was featured in a series of commercials during the Super Bowl. The advertising campaign, which persists today in the form of Bud Bowl-themed packaging and promotional events, remains one of the most ...

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The Bud Bowl: A Definitive History

broncosfan 911 days ago (http://www.mentalfloss.com)

From 1989-1997, the self-anointed Ã¢â‚¬Å“King of BeersÃ¢â‚¬Â dominated Anheuser-BuschÃ¢â‚¬â„¢s Bud Bowl, the yearly clash between animated bottles of Bud and Bud Light that was featured in a series of commercials during the Super Bowl. The advertising campaign, which persists today in the form of Bud Bowl-themed packaging and promotional events, remains one of the most popular ever.

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